NET LED is a top provider of energy-efficient lighting solutions for commercial and industrial buildings in the UK. With over a decade of experience and expertise, it is the go-to supplier for UK electrical wholesalers, offering a seamless online ordering platform, dedicated sales and technical teams, and a commitment to providing only the highest quality, most innovative LED lighting at fair prices.
NET LED decided to join the Electrika platform to expand their reach and make it easier for electrical contractors to access their products and trade prices. The platform allows manufacturers to include their catalogue and trade price information in a free estimating package distributed to electrical contractors. This made it an ideal opportunity for NET LED to increase its visibility in the electrical industry and make it easy for contractors to find and compare its products.
When NET LED joined Electrika, they faced the challenge of uploading their extensive catalogue and trade price information accurately and efficiently, which was time-consuming and required a lot of effort to ensure accuracy and up-to-date information.
Solution: NET LED utilised Electrikas Product Information Management system, OneTimePIM. With assistance from Electrika's data specialists, they successfully entered and maintained their product information within the platform allowing for continuous updating of product data. Electrika also provided training on how to use the system effectively.
NET LED needed to adapt their sales process to align with how electrical contractors utilised the Electrika platform.
Solution: NET LED invested in training their sales team to be more responsive to contractors' needs. They worked on providing more detailed product information and strengthened their relationships with contractors to meet their expectations.
By joining Electrika, NET LED achieved the following benefits and observed significant results:
Increased Visibility: NET LED experienced a boost in visibility among electrical contractors, making it easier for them to discover and select NET LED's products.
Sales Growth: The enhanced visibility and simplified access to products resulted in increased sales for NET LED.
Streamlined Quoting Process: NET LED saw a reduction in the time and effort required to provide accurate quotes to contractors, improving overall sales efficiency.
Valuable Data Insights: The Electrika platform provided valuable data on contractors' product preferences, enabling NET LED to identify opportunities for product improvements and better meet customer needs.
Error Reduction: By providing accurate and up-to-date catalogue and trade price information, NET LED helped contractors minimise errors and inconsistencies in their quotes.
NET LED plans to leverage Electrika to expand their business further and drive growth. Their future initiatives include:
Continued Market Expansion: NET LED aims to increase their visibility and reach among electrical contractors by utilising the Electrika platform and its resources.
Data-driven Growth Opportunities: NET LED will leverage Electrika’s data insights to identify new growth opportunities, make informed business decisions, and strengthen their position in the electrical industry.
Up-to-date Catalogue and Pricing: NET LED will ensure their catalogue and trade price information remains accurate and up-to-date, providing contractors with the most reliable and relevant information.
"Joining Electrika has been a game-changer for NET LED. The platform has enabled us to broaden our reach among electrical contractors and make it simpler for them to access our products and pricing. We have observed an increase in sales due to our improved ability to communicate the features and benefits of our products to contractors. We are looking forward to continuing to use the platform to expand our business." - Georgina Garrity, Brand and Marketing Manager at NET LED.
"NET LED has been an exceptional partner on the Electrika platform. They have consistently demonstrated a commitment to providing high-quality, energy-efficient lighting solutions and have been open to adapting and evolving with the platform. We are thrilled to continue working with NET LED and look forward to seeing the positive impact they will have on the electrical industry." - Dr Pat Violaris, Managing Director of Electrika.